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Effective Keyword Bidding Strategies We highly recommend using


Effective Keyword Bidding Strategies We highly recommend using automated bidding features whenever possible. The slight decline in traffic from slipping to [...] 78 A “Bid Gap” has appeared between the #1 and the # 2 positions. When doing Pay Per Click Advertising you’ll often see “Bid Gaps” emerge among the cost per clicks of the keywords you’re bidding on. 79 Position # 3 $. We don’t necessarily endorse this approach, but the Pay Per Click Advertising game isn’t for the faint of heart. Eliminating “Bid Gaps”Some Search Engines like Google automatically eliminate “Bid Gaps” by ranking ads using a combination of click through rate, and the maximum bid established by the advertiser. Atlas OnePoint offers a sophisticated Bid Management tool to effectively manage your bidding strategy across 40 different Pay Per Click Search Engines and shopping comparison sites. For example, the top three positions for the keyword “Mortgage” may be listed as: Position # 1 $1.00 Position # 2 $.79 Position # 3 $.78 In this example the advertiser in the #1 position is overpaying for their traffic. They could lower their bid to $.80 and still maintain their #1 position, while saving $.20 on each click. You need to have a well thought out bidding strategy so you don’t overpay for your clicks, while still getting the traffic volume you need to reach your goals.
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